Chair China Business and Economics, Doctoral Candidate
ZHANG Jiarui is a doctoral candidate at the Chair of China Business and Economics at the University of Würzburg.
ZHANG Jiarui studied German and English for his bachelor's degree at Dalian University of Foreign Languages. He received an MBA degree in International Management from ESB Business School Reutlingen and a master's degree in Chinese Business and Economy from the University of Duisburg-Essen. He has extensive work experience in marketing and market intelligence in the automotive industry, both in China and Germany.
The focus of his doctoral research is on the analysis of Chinese consumer purchasing behavior of electric vehicles.