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  • Sinologie Würzburg
Sinologie in Würzburg

Guest Lecture: Dietmar Heyduk, "Market entry and success strategies in Asia - Taking China as an example"

10.11.2016

On 15 November 2016 at 18 p.m. in Hörsaal 3 (Philosophiegebäude) Dietmar Heyduk (Senior Vice President Sales and Group Sales Manager at Koenig & Bauer AG) will hold a guest lecture on "Market entry and success strategies in Asia - Taking China as an example". All B.A. and M.A./M.Sc. students are kindly invited to join this lecture.

Koenig & Bauer AG (KBA) is a German company based in Würzburg, that produces printing presses. Mr. Heyduk has started his career at KBA in 1995, amongst others working as Managing Director at the representative office in Beijing, later on assuming responsibility for the Asia/Pacific sales territory.

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